Reach. (the concept)

A brand that gained popularity due to celebrity endorsements and it’s cause at the center is the much famed ‘Being Human’, so it doesn’t come as a surprise that many NGOs in the recent past have followed suit and have had, to a certain extent, a considerable raise in capital generated towards charity.

LogoOne such NGO is ReachOut, having actively worked on kids welfare and adopting an orphanage, all while it’s administration and volunteers are pursuing graduation; ReachOut needs to expand it’s base and to literally reach out and increase it’s penetration into the society.

And to it’s efforts were my contribution towards design of any posters and any such public relations material that needed to project an image to the general public. In connection to which I had the idea of a brand called ‘Reach.’ where premium design, desirability and a sense of satisfactory contribution to the society combined to form a unified corporate reach that had a unique approach towards the newer generation brand conscious youth.

Here are two of the concept designs for a generic t-shirt:

T-shirt 1  T-shirt 3

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s